Why President Trump’s Hispanic Support Is Growing

Joe Biden and the Democratic Party have a growing Hispanic vote problem, but don’t take my word for it.

The tagline of Biden’s latest Spanish-language ad blitz is #RompeConTrump (Break-up with Trump). The new spots feature break-up songs by singers Alejandro Fernandez and Bad Bunny encouraging Hispanic voters to abandon President Donald Trump. “I used to like you but not anymore,” says the Florida ad — not exactly what you’d expect to hear from a confident campaign. This aligns with new Florida polling, which shows the former vice president down among Latino voters.

Polls: Biden’s Hispanic Support Is Lagging

Public polling can be flawed, but I suspect my colleagues on the other side of the aisle see in the data the same thing Republicans do: Trump is outperforming his 2016 share of the Hispanic vote while the Latino unemployment rate is dropping.

In 2016, then-candidate Trump won 28 percent of the Hispanic vote, according to exit polls. Now, recent surveys by Pew and Emerson College show the president nationally at 35 percent and 37 percent, respectively, among Hispanics. Either one would be the highest Hispanic vote total for a Republican presidential candidate since 2004.